Content development

Content is King…
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Content is also the Ace, Queen and Jack of our trade! When it come to playing the card-game of marketing communications, yes, content always seems to coming on top. We’ve been mastering this art of content development for the spectrum of corporate literature created and printed: brochures, catalogues, leaflets, hand-outs; corporate advertising; direct mailers.
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Whether it is a one-off brochure for a prestigious client or an entire set of communication collaterals, it takes enormous time, patience and creativity to please an entire team and get the desired response from the audience. We’ve been fortunate. Our work has been detailed and distilled as it gets printed and presented at national and international fora.
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Content for websites, e-communication has also been a pressing need for our clients. Huge websites and portals like those of Eternal Mewar have seen our content contribution, over the years; we’ve ensured our skill as team-players is giving the website the advantage of our experience and knowledge-base.
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Content for news agencies and business bulletings like Nikkan India Business, has been yet another area of expertise. We’ve worked closely with foreign news agencies, especially from the Far East, and given them focussed business information and corporate news on a daily and weekly basis. Over the last ten years, this area of Mansar operations now has a team of two junior and one senior researcher-writer creating content for global coverage of India-specific news, views and analyses.
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