On assignment: Aashka

The challenge of the photography assignment was to bring out the treasure chest feel of the Aashka outlet and the uniqueness of each product.

The souvenir and lifestyle store has an extensive collection of jewellery, apparel and home furnishing, carefully selected and developed by Ms Bhargavi Kumari Mewar of Udaipur. Her focus is to develop designs and products that she grew up with, living in the royal palaces of Mewar.

The final images found use in media coverage in lifestyle magazines like Casaviva and store catalogues.

(please click on any image to view the gallery)